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Best Practices for Sharing Online Viewing Room Links

Learn when to use Contact Association or Email-on-Entry when sharing OVR links, plus best practices for tracking engagement inside ARTERNAL.

Kalila Richards avatar
Written by Kalila Richards
Updated over a week ago

In ARTERNAL, you can share an Online Viewing Room (OVR) link in a few different ways depending on who you’re sending it to and how you want to track engagement. This guide walks you through the two link-access options — Contact Association and Ask for Email on Entry — and when to use each one.

🎥 Video Walkthrough:


Understanding Your Link Access Options

When creating an OVR link, you’ll see two options under the General section:

1. Contact Association

Assigns the OVR link to a specific contact so you can track their activity.

2. Ask for Email on Entry

Requires visitors to enter their email before viewing the OVR.


When to Use Each Option

Scenario 1 — Sharing the link via SmartMail (recommended)

If you’re sending the OVR through ARTERNAL SmartMail:

  • You don’t need to enable Contact Association

  • You don’t need to ask for email on entry

SmartMail automatically tracks exactly who opens and interacts with the link.


Scenario 2 — Sharing the link publicly (website, social media, newsletters)

If the link will be viewed by people you don’t already know:

Turn on “Ask for Email on Entry.”

Use Contact Association


This allows you to collect new email addresses and avoids anonymous “visitor” activity in your insights.


Scenario 3 — Sending the link privately outside ARTERNAL (WhatsApp, SMS, personal email)

If you’re sending the OVR one-to-one and already know who the recipient is:

Use Contact Association
Do not require email on entry — this may create unnecessary friction.

This ensures activity logs directly under the correct contact.


Tip: Quickly Duplicate OVR Links for Different Audiences

You can duplicate an OVR link to create multiple versions — for example:

  • One link with email-on-entry

  • One link without it

  • One version per VIP client

How to duplicate

This helps you maintain consistent design without rebuilding each link.

Frequently Asked Questions:

Q: Do I need to enable anything when using SmartMail?

A: No — SmartMail already tracks who opened the link and what they clicked.

Q: Why does my report show “visitor” instead of a contact name?

A. This happens when the OVR was shared outside ARTERNAL without email-on-entry enabled or without a contact association.

Q: Will asking for email on entry annoy my clients?

A: For personalized one-to-one sharing, use Contact Association instead. Reserve email-on-entry for public or unknown-audience links.

Q: Can I create multiple versions of the same OVR?

A: Yes! Use the Duplicate function to keep the same layout, images, and fonts without rebuilding.

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